Bengaluru, India +91 88612 26505 hello@purplechillies.in

Case Study

Salesforce Education
Case study

Transforming Admissions and Student Experience with Salesforce

A reputed private university offering undergraduate and postgraduate programs across multiple disciplines was facing challenges with student admissions, engagement, and lifecycle management. Their legacy systems created friction in onboarding students, collecting fees, and managing academic records.

Key Challenges

Manual, Disconnected Admissions Workflow

Applicants had to submit forms via email or in person, leading to delays, missing documents, and poor visibility for staff.

No Unified Student Profile

Student data (applications, communications, payments, marks) were stored in isolated spreadsheets and platforms.

Inefficient Payment Tracking

Lack of integration between fee systems and admissions created frequent discrepancies and manual reconciliation.

Lack of Self-Service

Students and parents couldn’t track application status, fee dues, or academic records without contacting support.

Solutions

Admissions Automation

  • Built custom workflows using Salesforce Flow to handle the full journey from inquiry, application, document upload, verification, to enrollment.
  • Configured automated email and SMS updates based on status changes.

Experience Cloud Portals

  • Designed a branded Student and Parent Portal with Salesforce Experience Cloud.
  • Allowed real-time access to:
    • Application status
    • Fee payment history
    • Class schedule
    • Grades and progress

Payment Integration

  • Integrated Salesforce with Razorpay via API to enable instant payment collection and automatic receipt updates.
  • Linked payments to student records for transparent financial tracking.

Unified Student 360 View

  • Implemented a 360-degree view of each student using Salesforce CRM objects.
  • Mapped leads, contacts, applications, courses, and case records into a single student journey.

Reports & Dashboards

  • Built dynamic reports and dashboards for admissions performance, drop-off analysis, conversion trends, and academic outcomes using Salesforce Reports and Tableau CRM.

Results

Purple Chillies implemented a fully connected solution leveraging the Salesforce Sales Cloud and Experience Cloud

Lead-to-Admission Conversion improved from 25% to 52%

Average Admission Time improved to less then 24 hours

Reduced Manual Intervention by 70%
 

Almost near zero fee tracking errors
 

9.1/10

"Salesforce helped us simplify and unify every part of the admissions journey. From capturing inquiries to sharing marksheets, everything is now digital, transparent, and student-friendly. Purple Chillies has been an amazing partner in this transformation"

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